About

Aloha and welcome to the online home of Maui Mike's Beach House—or simply Maui's Beach House, as it’s affectionately known. We've been proudly serving the community and visitors since 2008. Unfortunately, our beloved store and everything inside were lost in the devastating Maui wildfires of August 2023.

Meet Maui Mike—an island local since 1977, raised on the breathtaking shores of Maui. Growing up, he spent every chance he had out on the waves, dreaming that one day he’d open his own surf shop. After heading over to Oahu for college, Mike made his way back to Maui to turn that dream into reality. What began with just surf lessons soon evolved into a thriving full-time business and much more.

When he’s not running the shop, you’ll still find Mike catching waves. For Mike, nothing beats sharing his love of surfing and the island with visitors and helping them experience the magic of Maui firsthand.

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Got questions? Email us at lifeisprimo@gmail.com, and we’ll get back to you as soon as we can!

Prefer to chat? Call or text us at (808) 661-7828 to speak directly with one of our friendly team members.

Stay in the loop by following us on Facebook and Instagram for the latest updates from Maui’s Beach House and glimpses of our island adventures.

Don’t forget to check us out on Yelp and TripAdvisor—and while you’re there, we’d love it if you left us a glowing review!

Mahalo!