We Moved!
Now offering island wide deliveries
Board Rentals
Beach Gear Rentals
Surf Lessons
Your One Stop Shop
Why Life is Primo beats the big shops every time
When you land on Maui, you’re here to relax, surf, and soak it all in — not stand in line at some crowded beach shop. At Life is Primo (formerly Maui’s Beach House), we keep it simple: we bring the gear straight to you, ready to roll. No storefront, no stress — just full-on Aloha.
BEACH GEAR RENTALS
